Protoype Thinking
Dec 3, 2024
New manufacturing technologies in sports apparel are unlocking new creativity for 3D knit, plastisol numbers and patches, and 3D moulded brand elements on hard items like helmets. This dramatically transformed how teams express their identity on team uniforms and branded apparel.
First, Metflex is a flexible and durable material, primarily used for creating patches, badges, and numbers on jerseys. What sets it apart is its exceptional ability to conform to the fabric's contours, making it ideal for sports jerseys, which require flexibility, comfort, and durability. Unlike traditional embroidery, fabric or adhesive applique, using moulded plastics allows add a lightweight yet long-lasting finish. These materials are resistance to wear and tear, and maintain vibrant colors, to withstand the rigors of gameplay, washing, and general wear. One detail I really like is the tacky (sticky-- not corny) material nature which, like receiver gloves, uses the low surface friction of the material to give a stickiness. This could be applied to jerseys on numbers to provide enhanced catching surface.
Next, 3D! Introducing moulded 3D dimensionality to brands that have forever been trapped in 2D means incredible opportunities to reimagine and refresh sports brands into a era !!!! For instance, what does a 3D Yankess logo look like? What does a 3D Eagles wing look like?
3D isn't just for moulded items either. Super cool advancements in 3D/4D knitting allow protective construction but yet another opportunity to introduce texture, branding, and logos within the garment designs.
Additionally, techniques such as sublimation printing, heat transfer, and laser cutting are being increasingly utilized also. Sublimation printing, for example, allows for full-color, perfect gradients, intricate designs to be embedded directly into the fabric. This ensures that the design doesn’t fade or crack over time, and the material remains soft and flexible. Laser cutting allows for precise detailing in numbers and logos, achieving sharp, clear designs without the need for traditional stitching.
The potential benefits of these technologies are multifaceted (no pun intended). 3D elements and high-performance materials not only elevate the visual appeal and branding of a team but also support the athlete’s performance by reducing weight and enhancing mobility.