Drew Stanley

www.drewstanley.co
drew@be-vsb.com

About me

ABOUT

Drew Stanley is a hybrid who infuses business acumen with creative vision to bring ideas to life. He has over 15 years experience as a creative Swiss army knife, startup co-founder, professor, and serial side-hustler. He specializes in bringing insight and horsepower to early-stage startups, specifically those in food, wellness, and sport.

Drew has worked with agencies, big brands, and startups— making him an industry polyglot and a helluva person to get beers with. His reach speaks for itself, gaining accolades and features in Fast Company, BBC News, Harvard Business Review, Elle and more.

Outside of work, Drew is most likely training jiu jitsu, or growing things.

You can learn more on linkedin, or by reaching out via email.

Drew Stanley is a hybrid who infuses business acumen with creative vision to bring ideas to life. He has over 13 years experience as a creative Swiss army knife, startup co-founder, professor, and serial side-hustler. He specializes in bringing insight and horsepower to early-stage startups, specifically those in food, wellness, and sport.

Drew has worked with agencies, big brands, and startups— making him an industry polyglot and a helluva person to get beers with. His reach speaks for itself, gaining accolades, and features in Fast Company, BBC News, Harvard Business Review, Elle and more.

Outside of work, Drew is most likely training jiu jitsu, or growing things.

You can learn more on linkedin, or by reaching out via email.

Experience

EXPERIENCE

Co-Founder @ Forward Care

Co-Founder, Brand Officer @ Fixable

Nov 2023 - Jun 2024

Telehealth brand prescribing and delivering GLP-1 weight-loss, hormone, and longevity treatments. Responsible for bootstrapping all creative strategy, UX, & go-to-market activities.

Built a fully automated Sales -> Fulfillment funnel and supply chain using opensource APIs and low-code tools. Not venture funded, and profitable within first 3-months.

SaaS market-network leveraging machine learning and AI to help home service businesses scale quickly using real-time, geo-fenced customer service, lead gen, and operational tools.

Responsible for overall brand experience, content marketing and sales strategy. Managed a team of 1-5 remote designers, content creators, and researchers.

Pre-seed venture capital raised (led by Reach Capital and HustleFund).

Co-Founder @ Fixable

Co-Founder, Brand Officer @ Fixable

Jan 2022 - Nov 2023

SaaS market-network leveraging machine learning and AI to automate home service business owners' administrative and management workload: leads, scheduling, routing, and payment.

Responsible for overall brand experience, content marketing and sales strategy.
Managed a team of 1-5 remote designers, content creators, and researchers.

Pre-seed venture capital raised (led by Reach Capital and HustleFund).

SaaS market-network leveraging machine learning and AI to help home service businesses scale quickly using real-time, geo-fenced customer service, lead gen, and operational tools.

Responsible for overall brand experience, content marketing and sales strategy. Managed a team of 1-5 remote designers, content creators, and researchers.

Pre-seed venture capital raised (led by Reach Capital and HustleFund).

Senior Director of Brand @ Medly Health

May 2019 - Jan 2022

Executive creator of this e-commerce pharmacy startup focusing on app-based delivery of prescriptions and OTC goods across the US.

Responsible for entire brand and product ecosystem including: creative direction, packaging, campaigns, in-app experiences, retail, and merchandising. Hired and led a team of ~7 designers, researchers, managers, writers, and producers.

Participated in fundraising from Series A-Series C with +$100MM raised (led by Greycroft and Volition Capital). Sold to Walgreens.

Participated in fundraising from Series A-Series C with +$100MM raised (led by Greycroft and Volition Capital).
Sold to Walgreens.

Creative Director, Brand Strategy @ Shelter Labs

Co-founder, Brand Officer @ Shelter Labs

Feb 2019 - Present (Contract)

Shelter is a DTC subscription skincare offering with homeopathic & nootropic ingredients to redefine what it means to Agewell™ by providing innovative skincare regimens delivered to your door. Part of NYU Stern Business School MBA Incubator.

Responsible for brand marketing and design, SKU creation and ingredient R&D, research and supply chain.

Digital Experience Strategist @ Gensler

Jun 2018 - Feb 2019

Member of the firm’s newest practice area: Digital Experience Design, led by long-time leader at frog, Hans Neubert. DXD is an internal agency model focused on blending physical and digital design to create immersive brand activations using AR/VR, and responsive tech.

Led client ideation workshops, site planning, UX design, and coordination of basic buildouts and art assets. Led Thought Leadership initiative around Sensory Design,

hosting client executives for seasonal roundtables.

North American Design Lead @ Michelin

Jun 2014 - Jan 2018

Lead for global special projects focused on the future of Tourism and Mobility. This role produced numerous award-winning and patented R&D innovations, special partnerships and events, and service solutions. Led overall Product Line Design Architecture for Offroad Tires.

Led quarterly global seminars with members of Sales, Marketing, R&D, and Executive teams in Europe, Asia, and Americas. Partners included IDEO, Microsoft, Peugeot, Bugatti, Redbull, Le Mans, The Smithsonian, Under Armour, and Etnies.

Innovation Strategist, Advanced Concepts Lead @ Chobani

April 2012 - Jan 2014

The company’s first-ever creative hire, and founding member of the Innovation Group, responsible for future-forward products, services, and technologies that have won numerous awards and business accolades.

Developed Chobani Flip, which produced over $1 billion in sales in less than 3 years. Played a key role in the launch of Chobani Drinks, Chobani Cafe (retail stores and vending), and designed the entire packaging portfolio. Led briefing and projects with external partners.

Reported directly to founder and CEO, Hamdi Ulukaya.

Envisioner @ Continuum

May 2010 - May 2011

Hybrid design strategy role within the global innovation agency, focused on storytelling and prototyping methods for rapid innovation.

Led ethnographic research, ideation workshops, UX/UI design, industrial design, and packaging for electronics, skincare, footwear, and FMCG industries.

Co-led Thought Leadership group themed around multi-sensory pleasure principles.

Consulting

CONSULTING

Profound Drinks

2023 - Present

Design Direction and Product Experience (UX) for DTC probiotic drink brand.

Very Good Ventures

2020 - Present

Brand and Product Strategy for digital agency specializing in Flutter and IoT apps.

Accenture

2014 - 2019

Global innovation projects and executive workshop facilitation.

The Future Market

2013 - 2017

Branding, design, and concepts for several food innovations and startup brands.

Nicola Formichetti

2014

Art direction and design for acclaimed fashion designer for Lady Gaga, and Diesel.

Academic

ACADEMIC

Syracuse University

2010, New York

Bachelors in Industrial and Interaction Design (IoT)
Minor in Anthropology
Summa cum laude

Designer of the Year, 2010

Designer of the Year, 2008

Bachelors in Industrial and Interaction Design (IoT)
Minor in Anthropology
Summa cum laude

Designer of the Year, 2010

Designer of the Year, 2008

Industrial and Interaction Design (IoT), BIID
Minor in Anthropology
Summa cum laude

Designer of the Year, 2010

Designer of the Year, 2008

University College of London

2009, London

Coursework in Service Design

Governor's Honors Program

2004, Georgia

Chemistry Major (Nanotechnology), Painting Minor

Chemistry Major (Nanotechnology),
Painting Minor

Intel® International Science Fair

2004, Portland

Finalist, Engineering Division

Teaching

TEACHING

Clemson University

2023, South Carolina

Lecturer, MBA Program - Marketing

Syracuse University

2019 - 2021, New York

Visiting Professor, Senior Thesis, Professional Practice, Inclusive Innovation courses

College for Creative Studies

2016, Detroit

Guest Panelist and Competition Judge, Automotive Design

Pratt Institute

2013, Brooklyn

Guest Lecturer, Food Design course

Massachusetts College of Art

2011, Boston

Guest Lecturer, Industrial Design Program